Docomo's overseas i-mode experiment goes awry

19 Jul 2007

The Nikkei is reporting today that Telstra in Australia is dumping i-mode which comes on the back of news that the UK's O2 will also ditch i-mode.

Carries overseas looking to emulate i-mode's success in Japan are discovering that you need a lot of content for i-mode to work but have done little to provide developer resources for content developers.